Kao Corporation on April 12 launched “Biore The Body Totoi Skin” , a new body wash designed specifically for “sticky skin,” a modern-day condition arising from extreme humidity fluctuations and prolonged heat. This latest product is touted as the world’s first body wash to feature Kao’s unique Sebum Selective Cleaning ingredient, delivering a targeted cleansing approach that removes only the sebum that leads to skin roughness while preserving the natural oils that maintain skin moisture.
A Continuous Legacy of Body Wash Innovation
Since launching in 1984 under the name “Biore U,” Kao’s Biore line has focused on gentle cleansing and consumer-friendly formulations. Over the last three decades, Biore has retained the number-one spot in body wash market sales. From transitioning to a weak-acidic formulation in 1999, to promoting foam-based cleansing methods in 2014, and pioneering “direct slip washing” in 2019, Biore continually adapts to changing consumer needs and environmental conditions.
Key Milestones in the Biore Body Wash Range
- 1984: Introduced Biore U, a liquid body wash alternative to bar soap.
- 1999: Shifted to a “weakly acidic” formula, mimicking bare skin’s natural pH levels.
- 2014: Encouraged a gentler washing technique using smooth foam.
- 2019: Launched the Biore The Body line with highly lubricated formulations, reducing friction-based dryness and irritation.
Tackling “Sticky Skin” in an Era of Extreme Conditions
Recent Kao studies reveal that many people suffer from multiple skin concerns—“sticky on the back but dry on the calves,” or “sticky when sweating, but extremely parched when sweat evaporates.” These compounded issues stem from intense UV exposure, indoor/outdoor temperature differences, and fluctuating humidity. In a 2023 survey of 20–79 year-old women (N=481), 75% were classified as having “sticky skin.”
Sebum Selective Cleaning for Balanced Moisture
To address these challenges, “Biore The Body Totoi Skin” debuts Kao’s Sebum Selective Cleaning Technology. This groundbreaking feature:
- Removes Excess Sebum: Eliminates the layer of oil that contributes to rough or sticky skin.
- Preserves Essential Sebum: Maintains enough natural oil to support a healthy moisture barrier, ensuring skin doesn’t over-dry.
- Adaptable to Varied Skin Zones: Helps manage inconsistent conditions, whether it’s dryness on certain areas like lower legs or stickiness on the back.
A New Foaming Pump & “Moisture Veil”
Kao also developed a brand-new pump dispenser for this product, creating a dense, cushiony foam. The formulation is lubricating enough to wrap the entire body in a gentle layer—what Kao calls a “Moisture Veil.” Upon rinsing, this layer transforms into a water membrane that leaves skin looking and feeling hydrated, reflecting a subtle, glowing finish.
Fragrance Options
- Woody Floral: A deep, sophisticated scent combining floral notes with a woody base.
- Fruity Musk: A sweet, fruit-based aroma balanced with relaxing musk.
Both variants incorporate organic components and upcycled fragrance materials, aligning with Kao’s wider commitment to environmentally conscious product development.
Advancing “One Step Ahead” Bathing
Kao envisions “Biore The Body Totoi Skin” as a new standard in personal care, providing a step beyond conventional bath routines. By leaving behind only necessary sebum and focusing on mild cleansing suited to modern multi-condition skin, Kao continues its mission of supporting healthy, comfortable living through thoughtful skincare innovations.
